BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 321	-4.1%	42.6%	6.2	816 908	-5.6%	78.7%	3.8	-18.1%
MoM	5 515	3.3%	33.4%	-0.1	3 432 189	7.6%	72.4%	0.3	3.7%
YTD	1 321	-3.3%	42.6%	-3.1	816 908	34.4%	78.7%	2.4	3.8%
MAT	73 375	-30.9%	39.8%	-12.7	39 897 082	-19.6%	75.3%	-6	-8.8%
KAPSIKAM
WoW	16 313	-20.6%	3.1%	0.2	9 982 367	-17.9%	4.4%	0.4	-26.4%
MoM	95 420	12.5%	3.1%	0.3	55 750 444	17.0%	4.3%	0.5	0.9%
YTD	16 313	3.2%	3.1%	-0.1	9 982 367	60.3%	4.4%	1.3	5.1%
MAT	871 149	-16.4%	2.4%	-0.4	414 966 286	-2.2%	2.9%	0	-2.4%
MILDRONATE
WoW	33 422	-39.7%	11.1%	-1.6	31 190 456	-38.3%	13.9%	-1.7	-30.4%
MoM	234 523	1.1%	12.8%	-0.2	213 067 900	4.6%	15.6%	-0.1	-0.7%
YTD	33 422	-16.0%	8.1%	-1.8	31 190 456	10.4%	10.2%	-1.5	2.2%
MAT	2 846 790	-34.9%	9.8%	-3.2	2 209 197 098	-18.4%	11.5%	-2.3	-13.5%
SULFARGIN
WoW	1 747	-22.1%	0.5%	0	1 190 908	-20.3%	0.9%	-0.1	-17.2%
MoM	10 047	1.5%	0.6%	0	6 607 935	4.7%	1.0%	0	1.4%
YTD	1 747	-4.1%	0.5%	-0.2	1 190 908	21.8%	0.9%	-0.1	25.8%
MAT	127 712	-10.9%	0.7%	-0.1	72 680 647	-3.1%	1.0%	-0.1	3.1%
VIPROSAL
WoW	13 170	-23.5%	2.4%	0.1	6 976 530	-21.9%	2.9%	0.2	-26.3%
MoM	74 495	0.5%	2.3%	0	37 688 933	12.5%	2.8%	0.2	0.6%
YTD	13 170	1.8%	2.4%	-0.1	6 976 530	45.4%	2.9%	0.7	4.8%
MAT	812 729	-28.0%	2.2%	-0.7	318 318 110	-29.6%	2.1%	-0.8	-3.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 321	-3.3%	42.6%	-3.1	816 908	34.4%	78.7%	2.4	3.8%
KAPSIKAM	16 313	3.2%	3.1%	-0.1	9 982 367	60.3%	4.4%	1.3	5.1%
MILDRONATE	33 422	-16.0%	8.1%	-1.8	31 190 456	10.4%	10.2%	-1.5	2.2%
SULFARGIN	1 747	-4.1%	0.5%	-0.2	1 190 908	21.8%	0.9%	-0.1	25.8%
VIPROSAL	13 170	1.8%	2.4%	-0.1	6 976 530	45.4%	2.9%	0.7	4.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	73 375	-30.9%	39.8%	-12.7	39 897 082	-19.6%	75.3%	-6	-8.8%
KAPSIKAM	871 149	-16.4%	2.4%	-0.4	414 966 286	-2.2%	2.9%	0	-2.4%
MILDRONATE	2 846 790	-34.9%	9.8%	-3.2	2 209 197 098	-18.4%	11.5%	-2.3	-13.5%
SULFARGIN	127 712	-10.9%	0.7%	-0.1	72 680 647	-3.1%	1.0%	-0.1	3.1%
VIPROSAL	812 729	-28.0%	2.2%	-0.7	318 318 110	-29.6%	2.1%	-0.8	-3.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 321	-4.1%	42.6%	6.2	816 908	-5.6%	78.7%	3.8	-18.1%
KAPSIKAM	16 313	-20.6%	3.1%	0.2	9 982 367	-17.9%	4.4%	0.4	-26.4%
MILDRONATE	33 422	-39.7%	11.1%	-1.6	31 190 456	-38.3%	13.9%	-1.7	-30.4%
SULFARGIN	1 747	-22.1%	0.5%	0	1 190 908	-20.3%	0.9%	-0.1	-17.2%
VIPROSAL	13 170	-23.5%	2.4%	0.1	6 976 530	-21.9%	2.9%	0.2	-26.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 515	3.3%	33.4%	-0.1	3 432 189	7.6%	72.4%	0.3	3.7%
KAPSIKAM	95 420	12.5%	3.1%	0.3	55 750 444	17.0%	4.3%	0.5	0.9%
MILDRONATE	234 523	1.1%	12.8%	-0.2	213 067 900	4.6%	15.6%	-0.1	-0.7%
SULFARGIN	10 047	1.5%	0.6%	0	6 607 935	4.7%	1.0%	0	1.4%
VIPROSAL	74 495	0.5%	2.3%	0	37 688 933	12.5%	2.8%	0.2	0.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца